Selling

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Viral Launch C.E.O. on Amazon Selling Tactics

The Amazon marketplace contains nearly 500 million products, from about 2 million sellers. That’s a lot of competition for businesses that sell items there. In fact, being competitive on Amazon is exactly what I’m going to discuss in this interview. It’s with Casey Gauss, co-founder and C.E.O. of Viral Launch, a software and services platform helping brands

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Is Selling Really as Easy as 1-2-3? Understanding the Three Stages of Selling

Think back to a recent sales meeting when you were discussing the sales progress of your prospects. You may have reported that one of your deals was going to close soon. Whether the sale is going to close or not, and whether it will happen soon depends on a lot of variables, and one of the

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5 Stupid Myths About B2B Social Selling

5 Stupid Myths About B2B Social Selling In the classic movie “Used Cars,” cynical salespeople compete to see who can close a deal the fastest. Using a dollar bill on a fishing line to literally reel in a prospect, Kurt Russell greets one unsuspecting man with the infamous line, “So, can we write it up?”

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Pros and Cons of Selling on Amazon Business 100x100

Pros and Cons of Selling on Amazon Business

Amazon Business can provide exposure and revenue to B2B merchants. The downsides include the inability to communicate with customers and limiting the long-term value of your company. Amazon Business, the B2B marketplace, has more than 45,000 active sellers and more than 10 million products with bulk purchase options or business discounts. Many B2B merchants aren’t

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