Expedia and TripAdvisor Lead Sharp Sell-Off in Online Travel

Expedia and TripAdvisor Lead Sharp Sell-Off in Online Travel

According to Piper Jaffray, “the most concerning trend” in the quarter was “the reduced efficiency of SEO,” or search engine optimization. Google, part of Alphabet Inc., is favoring its own “Hotel Finder” platform, along with paid links for search results, and this trend could require higher marketing costs. Your free daily email from Fuller Treacy …

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