Have you ever noticed that Google can handle almost any question you throw at it these days? Just look at the result for this query: Despite not mentioning Yoda by name, Google understood who we were talking about, and what we wanted to know about him. This wouldn’t be possible without semantic search. In this […]
Scholarly publishing technology provider, HighWire, announced it has partnered with AI-powered academic search engine, Semantic Scholar to enhance article discovery for researchers. Semantic Scholar is funded by the Allen Institute of Artificial Intelligence (AI2), a non-profit AI research institute whose mission is “AI for the Common Good”. As a free, AI-powered research tool for scientific
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Semantic search is a data retrieval method where user intent and resources are represented in a semantic model. So what do you need to know about it? Semantic search is not a new concept in the SEO industry but many digital marketers are still confused about what it is and what to do about it.
Semantic Search: What SEOs and Content Marketers Need to Know Read More »
Search engine technology is advancing rapidly, and your website may be losing opportunities for discovery by lagging behind. SEO Auckland finds that recent HTML5 semantic markup gives the content an advantage on search platforms. HTML5 elements are easily added to content for better SEO optimization. Unique markups offer indicators for search engines as to how
HTML5 Semantic Markup Allows for Machine – Readable Search Read More »
Semantic HTML5 provides us with an opportunity to improve our websites and optimize for search engines. We can take full advantage of these opportunities by using machine-readable semantic HTML5 elements to describe page outlines. Specially-named containers can help search engines and browsers more easily identify how our pages are arranged. For example, <header> is its
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Can Latent Semantic Indexing Boost Your SEO Strategy? Search engine optimization or (SEO) has been the go-to marketing strategy for many businesses for almost three decades. Since the inception of the internet, the number of powerhouse search engines have drastically decreased with anyone familiar with the SEO industry telling you there are only three that
Semantic search is the future of advertising on Google. In fact, Google continues to change its algorithm in line with how we are searching and how it understands search user intent. In 2017, Google reclassified exact match type keywords from the syntactic category to the semantic category. You’ve probably heard semantic search thrown around in
Semantic search for Google Ads: What it is and why it matters Read More »
Find out whether Latent Semantic Indexing has such an impact on your SEO and what you should do to improve your keyword research Before writing this post, I’ve noticed wide discussions on Latent Semantic Indexing (LSI) and its effect on SEO. Some sources state it’s crucial to select what’s called LSI keywords to boost your
Does Latent Semantic Indexing affect keyword research? Read More »
While you should most definitely be exploring any number of other possible traffic sources for your website, it is positively undeniable that search traffic is both one of the most valuable and one of the most elusive. Every time that you think you’ve got Google’s algorithm figured out, they push out an update that throws
What Is Latent Semantic Indexing (And Why Should You Care)? Read More »
Structured data is, at this point, a core SEO tactic. Not only does it remove a layer of ambiguity for search engines (they don’t have to infer what a piece of data is; you’re telling them outright), it’s also the engine that drives rich results, which are taking up an increasing amount of real estate
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