“Does technical SEO even matter anymore?” “If I just write a lot of content, I’ll drive traffic right?” “Is keyword research even worth the investment?” These are common questions I am asked and see asked across the web all the time. In an era that has proclaimed the death of search engine optimization (SEO) nearly […]
Technical SEO in the age of semantic search and Google Read More »
With the team at WordLift our mission is to democratise Semantic Technologies to make them accessible to anyone that has a website. In fact, today the big players that are taking advantage of those technologies gained an edge in the digital marketing space. Although the objective seems ambitious at first, it is already achievable. In
How to enhance your SEO strategy with Semantic Technologies Read More »
SEO never dies, no matter what anybody tells you. There will always be website optimization, for instance, of one kind or another. And, there will always be the need to revisit that optimization and your content. You’ll always need to revisit your SEO strategy, at least briefly. However good you think it is, and however
Your SEO Strategy Could Be Better | Semantic Indexing Read More »
The development of technology like AI and natural language processing are a huge player in the way a search engine retrieves information. Computer algorithms interpret the words the user types and the number of web pages based on the frequency of linguistic connections in the billions of texts the system was trained on. WordNet is
The combination of semantics (the science of meaning in language) with search engines that process billions of queries seems a very natural one. Semantic search has been effective, too; by understanding the intent of a query and the context of the user, the accuracy of results on search engines like Google and Bing has increased
What is semantic search? Broadly speaking, it’s a term that refers to a movement towards more accurate search results by using various methods to better understand the intent and context behind a search. Or as Alexis Sanders very eloquently explained it on the Moz Blog, “The word “semantic” refers to the meaning or essence of
Five important updates to Google semantic search you might have missed Read More »
Writing HTML is about more than simply “having stuff appear on the page.” Each element you use has a meaning and conveys information to your visitors, especially to those that use assistive technologies to help interpret that meaning for them. A majority of a site’s visitors will be able to use their sight to help
Accessibility of Semantics: How Writing Semantic HTML Can Help Accessibility Read More »
SEO is an ever-changing, expansive science that is often hard to understand. You know that you need specific keywords to boost your website traffic, but we’re about to throw another curveball at you – latent semantic indexing (LSI). It sounds like a complicated term, but if you understand how basic SEO works you’re already halfway
Using Latent Semantic Indexing to boost your SEO strategy Read More »
