It’s difficult to get adults to wear bicycle helmets. (I wrote about this on the blog 16 years ago). The reason has nothing to do with comfort or safety. It has to do with signals. Semiotics is the science of flags, signals and other communications. It studies the very human act of judging something (or […]
You’ve got them written up on the wall, on your mousepad, emblazoned across your screen or maybe even in your reception. They are, of course, your brand values, and they provide the basis for your marketing efforts – hence their importance. Brand values and personality define what your brand stands for and the response you
What machine learning and semiotics can reveal about a brand’s values – Econsultancy Read More »
