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Email Optimization and ROI: How to Get the Most From Every Email You Send : MarketingProfs Article

Email Optimization and ROI: How to Get the Most From Every Email You Send : MarketingProfs Article

Raise your hand if you’ve received a package from UPS. (Cue everyone raising their hand.) Now, raise your hand if you’ve ever thought about the journey that box took to get to your front door. (Cue a lot fewer people raising their hand.) In most cases, it likely traveled hundreds of miles across multiple vehicles …

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why test emails

Email Testing Walkthrough and Examples: Send Flawless Emails Every Time

Have you ever wished you could turn back time to stop yourself from making a tragic mistake? The ill-timed laugh. The worst vacation destination ever. The message you didn’t think twice about before sending. You’re not alone. Every day, billions of digital messages are transmitted across cyberspace: texts, emails, tweets, snaps, blog posts, videos, Slacks, …

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eCommerce Segmentation: Send the Right Email to the Right Customer

eCommerce Segmentation: Send the Right Email to the Right Customer

art abandonment is an eCommerce store owner’s worst nightmare. Who else agrees? ? On average, a whopping 78% of customers will abandon their carts, and leave an eCommerce store without making a purchase. Now, let’s put this into context. Assuming your AOV is $100, and you have 10 customers who add items to their cart every day, this …

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