sense

SEO: A Common Sense Assessment of Link Quality

Applying common sense to assessing the quality of a backlink can yield good results. Ensuring the link is good for both humans and search engines is a good start. A quality backlink pleases both humans and search engine algorithms. It is editorial in nature. It comes from a well-respected source, and it is relevant to …

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Make Sense of SEO & Kick off a Digital Marketing Career with This $49 Bundle

TLDR: This 90-hour bundle demystifies SEO, affiliate marketing, and more for under $50. Digital marketing is all about introducing a product or service to the public and trying to secure their business. In that way, it’s no different than regular marketing. Of course, the truth is — it’s WAY different. Between SEO, affiliate marketing, social …

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A Sense of Place Cafe May Serve Wine and Beer Beginning This Fall

A Sense of Place Cafe is considering catering to the happy hour crowd by serving wine and beer in the evenings. Earlier this month, the independent coffee shop at 4807 1st Street N. in the Arlington Forest Shopping Center submitted an application to Virginia ABC to serve wine and beer on premises. Owner Kim Seo said …

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When Does It Make Sense to Hire Sales Reps for Your Business?

Many people think that the fastest way to grow a profitable business is to bring in sales reps early in the process to start closing deals and getting customers. For this reason, a lot of startups jump the gun on building a sales team, which can be a costly mistake. I know, because I’ve made …

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An Article On Customer Experience That Actually Makes Sense

If you Google customer experience you’ll get about 2,340,000,000 results—articles, videos, reports—with in-depth information about the space. All these resources promise to offer the one right solution to delivering a great customer experience (CX), but there’s one problem: that one right solution is actually different depending on the source. This leaves you with more uncertainty …

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Does a C Corporation make sense for my small business?

For years, experts (myself included) often advised startups and small businesses to consider the Limited Liability Company (LLC). The alternative C Corporation possessed less flexibility, ease of administration and tax advantages. However, changes in the tax law from the 2017 Tax Cuts and Jobs Act now create a new potential for big tax savings. And …

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