I’ve been building test/money sites these past few months, which made more room for me to freely do a lot of experimentation on SEO. This is what I did: TL;DR: Focus on optimizing these core aspects of Google’s search ranking factors: Reading through Mike King and Stephanie Briggs’ decks from MozCon just made me remember […]
Search engine optimization is well suited to technical and analytical tools. Unfortunately, there’s an overload of choices, especially for browser extensions at the Chrome Web Store. In this post, I’ll review 11 of my favorite free Chrome extensions for SEO. Some of these SEO extensions offer paid versions. But all of them deliver strong functionality
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In previous articles, we discussed what is and isn’t negative SEO and how to determine if you’ve actually been hit by negative SEO. With the basics out of the way, it’s now time to look at how you can keep your website safe from negative SEO (search engine optimization) campaigns. To start, I have some bad
How to be proactive and prevent a negative SEO campaign – Part 3 Read More »
Debra Mastaler is Features Editor at Search Engine Land. She is an internationally recognized authority on link building and is an OMCP Certified Link Building Trainer. Based in Washington DC, Debra is also a columnist for Search Engine Land, has written for or been featured in numerous tech publications and is active on the search
SearchCap: Google Search Console, negative SEO & more Read More »
Geotargeting is when you serve a user content, based on their location. There are several ways to determine where a user is located, for example by checking IP-address, device ID or even using GPS. It can be beneficial to present your user content that’s customized for their locale, for instance using familiar imagery. Still, it
Search engine marketing has changed quite a bit since mobile and voice search have emerged onto the scene, and many brands are left wondering which marketing methods work best to build visibility? Social media is a large influence in the way people look for information, and although this is not measured directly the social signals
The Art of Social Media Affecting SEO for Personal Brands Read More »
SEO made simple: A quick look What once was an esoteric and often misunderstood matter, quickly is becoming a mainstream practice that is deeply embedded in proper web design and good content strategy. No longer is search engine optimization a list of counterintuitive practices that seek to exploit the shortcomings of search algorithms. Instead, it
72 statistics to understand SEO in 2018 [Infographic] Read More »
There’s a seemingly intuitive – but in practice misguided – logic that continues to lead marketers astray when trying to optimize website content for SEO. Since search engines are designed to accept keywords as input and show search results that are most relevant to those terms, you might reason: “Why not cram those keywords into
Keyword stuffing is terrible for your SEO. Here’s what to do instead Read More »
Social media managers have a lot of work these days, considering how important these platforms have become in our society. There’s a lot of content to be created, scheduled, and promoted on these platforms. There’s work at the communication level and a lot of engagement to trigger, cherish, and maintain. I’m sure that social media
What Social Media Managers Need to Know About SEO Read More »
