Actively managing local citations – business listings and mentions across the web – used to be a key focus of local SEO and helped propel Yext to an IPO two years ago. Citations were historically seen as a critical local ranking factor. But things have changed. Some local SEOs now dismiss citations as almost meaningless. […]
Do local citations matter anymore? Five local SEOs sound off Read More »
Willemien Hallebeek Willemien is Content Team Lead at Yoast. She loves to create and organize content in such a way that it helps people understand SEO. If you use Yoast SEO on your website, you’re probably familiar with features like the SEO analysis or the snippet preview. You might even know that you can easily
Yoast SEO’s hidden features that secretly level up our SEO • Yoast Read More »
While we spend time arguing about what we think the latest Google algorithm update was focused on, or how many words or links to include on a page, we are neglecting one of the most pressing issues in our industry today: The divide between SEOs and developers. SEO success depends on developers more than you
Why the Divide Between SEOs & Developers Is a HUGE Problem (& How to Fix It) Read More »
Dejan posted a Twitter poll the other day and it received almost 600 responses from within the SEO community. The question was “Good UX impacts rankings.” The responses available were “directly,” “indirectly,” or “neither.” Only 6% of those who filled out the survey said UX, site user experience, did not have any impact on a
Most SEOs Feel Site UX Impacts A Sites Google Rankings Read More »
TF-IDF, short for term frequency–inverse document frequency, identifies the most important terms used in a given document. It is also one of the most ignored content optimization tools used by SEOs today. TF-IDF fills in the gaps of standard keyword research. The saturation of target keywords on-page doesn’t determine relevance – anyone can practice keyword
TF-IDF: The best content optimization tool SEOs aren’t using Read More »
Augusto Beato of Portland SEO is batting for a more respectful way to monetize ads and that will give users a more natural feel about seeing them. “Rather than bombard social media users with ads on their feed, try only to show ads after users click into a post and are scrolling through similar topics,”
by Charlie Stewart (@CStewart_ZA) Recent research from Jumpshot and Rand Fishkin, one of the SEO industry’s pinup boys, found that nearly half of all Google searches fail to lead to a click. The study, which was based on an analysis of around 150bn Google queries from US-based browsers in Q1 2019, reported that 48.9% of
To properly navigate a marketing sector complicated with new marketing tools and techniques, a sound retargeting strategy is imperative, Portland SEO’s Augusto Beato tells small businesses. “The targeting options should be divergent depending on the social media platforms, being able to reach out customers based on age, income, occupation, or marital status,” Beato pointed out.
Portland SEO’s Augusto Beato Unveils Retargeting Strategies – Press Release Read More »
Alyeda Solis posted a Twitter poll that received almost 1,000 votes that showed that many SEOs are still pretty focused on the desktop analysis of their web pages. So while Google is taking a mobile-first approach, SEOs still seem to spend a considerable amount of effort on desktop. The poll asked “SEOs: How have you
SEO Poll Shows Many SEOs Still Focusing On Desktop Page Analysis Read More »
Portland SEO’s Augusto Beato advised brands who want to squeeze out benefits in an already flooded social landscape to come up with fresh, eye-catching ideas to attract their target audience. He noted that since rapidly increasing social media footprint is already saturated with ads, it leads to ad blindness. “In a flooded social landscape, brands
