Webinars are a popular way to connect with potential customers, especially right now. They make it easy to share news about your business, while adding a face to your brand. Getting people to attend a webinar can be tough, though. Most people are only willing to commit to one live event a week, so you […]
Let’s be honest, your launch runway and your webinars are the most exciting part of your launch! And if we’re being really honest, the time between your last webinar and your cart closing day, you’re most likely exhausted, and all you want to do is curl up to a good Netflix binge session — at
I love segments! And for those of you wondering why I love them, or for those of you wondering what the heck segments are: I’ve written a post about segments in Google Analytics, that I invite you to read. In short: using segments makes your Google Analytics life a whole lot more interesting because it specifies your
Recapture the attention – and transactions – of your e-commerce cart abandoners Every hour of every day thousands of e-commerce website visitors add items to their shopping carts, then quietly leave without purchasing anything. Even more surprising, most website owners don’t follow up with these visitors in any way. This lack of follow up represents
Capture more abandoned carts with this email sequence Read More »
You don’t need thousands of leads. You just need the right ones. The question is… how do you find them? A lot of people focus too much of their time being everywhere and everything to everyone in the hopes that something will work, and they’ll finally get traction—we call this the “Spray and Pray” approach.
The 5-Message Sequence: A LinkedIn Marketing Strategy that Generated $101k+ in 9 Months Read More »
In the race for user attention in an increasingly competitive video advertising landscape in which multiple players are bidding for brands’ video dollars, YouTube announced new tools, during Advertising Week in New York City, Monday. Designed to help advertisers reach their audiences with relevant messaging, at scale, the new features touch on improved targeting options, creative
YouTube unveils new tools to create custom ads at scale, sequence videos & more Read More »
