SERP

How to Build a SERP Strategy to Beat Your Competitors

When discussing Search Engine Optimization (SEO), there are three main aspects that need to be considered: website optimization, work on Domain Authority (DA) at large, and behavioral factors. At the dawn of SEO, having a website was the most important factor in being searchable by potential clients. Later, DA or backlinks from other authoritative websites …

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How SERP tracking can be used to benefit your SEO strategy?

Nowadays, the quantity of information available on the internet is expanding very rapidly and automatically the search results are also growing into the bulk. The process of finding and separating the most relevant and relatable content for any particular search made by the user is quite messy. The SERP or search engine result pages are …

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