SERP

What Bing Following Google in Mobile-Friendly SERP Means To Your Marketing

Blogging, SEO BLOG, The Net / Good To SEO

Sometimes, the best way to learn and take advantage of a popular trend is to follow your competition. We’ve seen people doing this all over the world because your competition can provide you with value information that otherwise would have been impossible to gain. I’ve seen this strategy recommended by small and big companies, bloggers, […]

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SERP Feature Sightings and Google Updates | November 2017

Google, News, SEO BLOG / Good To SEO

The Seer team keeps a running doc of Google search features and oddities, which we collectively update any time we spot something new. This allows us to identify trends in what features Google is testing and to provide our partners with up-to-date information about their SERP landscapes. We also monitor specific features to see how

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How machine learning levels the SERP playing field

SEO BLOG / Good To SEO

We don’t ordinarily think of Google when we think about competition in the digital marketing world, since it seems to reliably dominate most areas in which it does business. A recent segment discussing corporate monopolies on John Oliver’s “Last Week Tonight“ hilariously referenced Bing as the dominant search engine with a graphic that stated, “Bing.

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Targeting featured snippet and ‘People also ask’ SERP features

All Things SEO Column, Channel: SEO, Google: Featured Snippets & Direct Answers, SEO - Search Engine Optimization, SEO BLOG, SEO: Content & Writing / Good To SEO

Search engines have a peculiar business model: They exist to quickly direct you somewhere else. This is in direct contrast to your typical web business or social platform, where they do everything they can to keep you engaged and on that platform. This can’t have escaped the notice of the good folks at Google. And

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All of Google’s Recent Changes to the Mobile SERP

SEO BLOG / Good To SEO

For years Google has been making it clear that mobile-first is the way forward. The whole idea behind the mobile-first ethos is that traffic is moving to mobile devices from desktop, so websites should be built for mobile first, not as an afterthought. However, as Rand Fishkin has pointed out multiple times, “mobile didn’t kill

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