Serve

Writing Headlines that Serve SEO, Social Media, and Website Visitors All Together – Whiteboard Friday

Posted by randfish Have your headlines been doing some heavy lifting? If you’ve been using one headline to serve multiple audiences, you’re missing out on some key optimization opportunities. In today’s Whiteboard Friday, Rand gives you a process for writing headlines for SEO, for social media, and for your website visitors — each custom-tailored to […]

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No, Bikini Baristas, Your Right to Serve Coffee While Exposing Body Parts Is Not in the Constitution

Sometimes a news story is so complete in its absurdity that it’s hard to be on anyone’s side. That’s the only way to see the current legal battle between the City of Everett, Washington, and a group of young women who make their livings whooshing out pumpkin spice lattes while customers ogle their barely-covered bodies.