I covered the Mobile-First & AMP For The Advanced SEO session from SMX Advanced. The session included the always impressive Alexis Sanders, Technical SEO Account Manager at Merkle, as well as new-to-me Kevin Malarick, SEO manager, product at Edmunds Inc. Alexis Sanders, Merkle Alexis was up first as she blazed through a ton of information […]
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article. Source link
SearchCap: SMX Advanced session recap, audience targeting, Google pics & more Read More »
The “Conversion Optimization: Turning Quick Wins Into Winning Streaks” session at SMX Advanced focused on landing page and campaign optimization techniques for B2B, B2C, lead gen and more. Here is my recap. James Svoboda, WebRanking James started off the session by taking us through the five keyword match types in Google AdWords. He said he
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Voice search is all the buzz out there, with some saying that by 2020, 50 percent of all queries could be by either image or voice. Personally, I think that estimate is aggressive, but the fact is that it’s a rapidly growing segment. It’s also important to be aware that “voice search” may not be
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In this lively paid search session, each of the Mad Scientist speakers brought fresh ideas, data and insight to our fast-paced world of paid search and consumer intent. Here is an overview of what they shared. Andy Taylor, Merkle Andy made five main points in his presentation: 1. Changes to exact match close variants Initially,
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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article. Source link
SearchCap: Microsoft launches news app, #SMX Advanced session recap & more Read More »
I make a habit of going to the SEO Ranking Factors panel at SMX Advanced every year. You always get some good information and interesting thoughts on what’s changing in the world of ranking factors, and this year was no exception. Here is my overview of the three speakers and what they shared. Marcus Tober,
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In talking to various customer advisory council (CAC; also known as a customer advisory board or client advisory panel) managers and session owners about their next meeting, they are often eager to tell their members the latest developments within their companies or present the latest features of their new product release. But such a host-company-centric
A dataset with all sessions of the upcoming Oracle OpenWorld 2017 conference is nice to have – for experiments and demonstrations with many technologies. The session catalog is exposed at a website here. With searching, filtering and scrolling, all available sessions can be inspected. If data is available in a browser, it can be retrieved
Wanted: Session ideas for SMX East – Search Engine Land Thanks to Our Sponsor Source link
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