Setting

Setting Your (In)sights: Making the Competitive Advantage of Market Research Visible

Setting Your (In)sights: Making the Competitive Advantage of Market Research Visible

Monday 30 March 2020, 7:00 am Customer insights professionals who live and breathe market research recognize the value their work can bring to their organization’s marketing, product development, and overall customer experience. But unfortunately, research is chronically underused in most companies, and leaders often view the insights function as a cost center rather than a …

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Nike Is Setting The Standard For Omnichannel Loyalty In Every Industry

Nike Is Setting The Standard For Omnichannel Loyalty In Every Industry

As 2019 winds down, I’m getting more questions about what’s going to be new and next in loyalty in the coming year. Most marketers understand that earning loyalty is bigger than rewards programs and incentives, that it’s important to treat different customers differently. And they agree that a loyalty program should deliver the best content, …

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Tax and Legal Mistakes to Avoid When Setting Up Your Business

Tax and Legal Mistakes to Avoid When Setting Up Your Business

Tax and Legal Mistakes to Avoid When Setting Up Your Business When you finally make the decision to start your own business, you’re immediately overcome with excitement and determination but soon after that, your emotions shift and go from excitement to pure panic! You’re panicking because you’re starting your own business! That’s a huge and …

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Ask Yourself These Questions Before Setting Up a Smarthome

Alexmisu/Shutterstock Are you thinking about starting up smarthome? Great! But don’t jump directly in without a plan. That’s how you end up making common smarthome beginner mistakes. Instead, before buying anything, you should ask yourself a few common-sense questions. What Changes Can You Make to Your Home? Creating a smarthome involves varying levels of installing …

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Setting Smart Objectives in Channel Partner Incentive Programs

A sales incentive program – like every business initiative – is an orchestra of strategy, creativity, and process, all harmonizing together to align a system with an overall set of goals. Usually, in channel sales programs, these goals are fairly clear cut. Chiefly: make more indirect sales. To get there, it’s key to consider the …

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