The hunt for higher conversion volume at a lower cost is the eternal struggle for everyone in digital marketing. Like Sisyphus from Greek mythology, digital marketers are constantly fighting an uphill battle to increase conversions while lowering CPCs. This challenge forces savvy digital marketers to look beyond the crowded auctions of Facebook and Google to […]
Sometimes squeezing the most out of your social presence means running the occasional paid campaign. And as brands continue to step up their social ad spend, Twitter is no exception. While we constantly hear about the dominance of Facebook ads and the popularity of paid campaigns on Instagram, brands shouldn’t disregard the power of Twitter
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It’s terrible when there’s activity on your site that you’re BLIND to. What pages are people using? What calls to action are effective? Etc. (Note: we haven’t fully launched this yet, but you can be the first to know about a new course we’re doing on tuning up your website to be way more effective
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Adding an opt-in incentive to your website and social accounts can make a massive impact on your email list growth and customer engagement. Up until recently MailChimp made it difficult to do this well, but now that’s all changed. Though we love tools like ConvertKit for more advanced blogging and online business, it’s hard to
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Do you pin products to Pinterest to promote items on your website or store? How would you like to sell products directly within Pinterest? Buyable Pins let you do just that – Buyable Pins are a special kind of pin that let customers buy your products without ever leaving Pinterest. Buyable Pins are marked with a
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September 20, 2017 Since launching in October 2016, Apple Search Ads has become a huge force in the app download world. Apple Search Ads ranks directly behind Facebook and AdWords in total non-gaming app downloads. In April, Apple Search expanded into three new English speaking storefronts: United Kingdom, Australia, and New Zealand. Within a
Even though it has already been around for a number of years, the rapid growth of YouTube does not appear to be slowing down any time soon. Yes, all the “influencers” and online personalities also share their content via channels like Instagram and Snapchat, but YouTube is undeniably one of the most powerful tools in
Google Analytics is loaded with reports and has many settings that can be customized to enhance reporting. The following checklist is designed for ecommerce merchants. By using Google Analytics’ reporting capabilities, merchants can obtain the data to grow their business. Google Analytics Setup Checklist 1. Use the latest code. Make sure your Google Analytics’ tracking
August 15, 2017 A week ago I was researching ad placement ideas for a client trying desperately to deliver something deliciously new and creative. I am admittedly, not much of an “app” person, but as I kept stumbling upon apps related to my client’s industry, I got wide-eyed at the thought of deliberately placing an
