Shape

Five Forces Shape The Modern CRM Landscape

Five Forces Shape The Modern CRM Landscape

What is CRM? It’s not SFA (sales force automation) and it’s not marketing automation – although many use CRM to reference these two technologies. Forrester defines CRM as: “The business processes and supporting technologies that support the key activities of targeting, acquiring, retaining, understanding, and collaborating with customers. … that is to support customers through …

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How evolving risks and consumer distrust will shape digital marketing in 2020

Against a backdrop where competition is as fierce as it’s ever been, digital marketing teams are increasingly seeking out new strategies to drive awareness and brand engagement. Brands are also prioritizing control of their brand experience and deploying defensive strategies to protect their organization from competitors and the inherent uncertainty that comes with being online. …

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The paid search shifts of 2019 that will shape how we market in 2020

The paid search shifts of 2019 that will shape how we market in 2020

In 2019, Google shook up mobile search results pages with a redesign that introduced black “Ad” labels to text ads and favicons for organic listings. It also caused a stir in notifying some advertisers it would start handling campaign management for them. Automation continued to be a major theme. This year, it was reflected most …

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The big comings and goings in paid search 2019 that will shape how we market in 2020

The big comings and goings in paid search 2019 that will shape how we market in 2020

In 2019, Google shook up mobile search results pages with a redesign that introduced black “Ad” labels to text ads and favicons for organic listings. It also caused a stir in notifying some advertisers it would start handling campaign management for them. Automation continued to be a major theme. This year, it was reflected most …

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Last-minute tips to get your email marketing in shape for Black Friday and Cyber Monday sales

Last-minute tips to get your email marketing in shape for Black Friday and Cyber Monday sales

This is the sixth installment in our series on marketing to the managed inbox. Reaching the managed inbox is a multi-layered process that involves a growing number of marketing resources and is more challenging than ever before. Thanks to the rise of malicious email practices, Internet Service Providers (ISPs) have doubled-down on email security practices. It …

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Transformation, Third Parties, And Threats Shape The Landscape Of GRC Technology

Transformation, Third Parties, And Threats Shape The Landscape Of GRC Technology

A Closer Look At The Forrester Tech Tide™: Governance, Risk, And Compliance Management, Q4 2019 Being a security, risk, or compliance professional today is more stressful than ever! Many are overworked, overextended, and, frankly, overwhelmed, because digital transformation has fundamentally changed how companies deliver value to customers, which translates into a new set of variables …

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How Algorithms Amplify Our Own Biases And Shape What We See Online

The following is an excerpt from Kris Shaffer’s book, Data Versus Democracy: How Big Data Algorithms Shape Opinions and Alter the Course of History. It is part of TPM Cafe, TPM’s home for opinion and news analysis. Much of the media we engage with today is selected for us by algorithms. This is true on social platforms like …

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Ready for 6G? How AI will shape the network of the future

Mobile-phone technology has changed the way humans understand and interact with the world and with each other. It’s hard to think of a technology that has more strongly shaped 21st-century living. The latest technology—the fifth generation of mobile standards, or 5G—is currently being deployed in select locations around the world. And that raises an obvious …

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5 Revolutionary Digital Marketing Trends With The Power to Shape 2020

Digital strategies are all about innovating and improving existing tactics. When a trend is adopted by the masses, it eventually stops helping marketers stand out – forcing them to move on to other avenues to outpace the competition. Take long-form content, for example. Over the past few years, it was hailed as one of the …

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