Marketing Podcast with John Jantsch About Creating Useful Content There’s no way around it, there are a lot of marketing channels today. I’m counting eighteen as of now (which can obviously change very quickly). When I started my business we had six or seven ways to reach our prospects and customers. A lot has changed. […]
The Value of Discoverable, Shareable, and Useful Content Read More »
Sharing content that resonates with your audience is integral to every social media strategy. But as you know, it’s not easy to stay on the cutting edge and ensure that every post is engaging. In fact, Sprout Social’s annual user survey revealed that the top challenge for social media managers was finding great content to
Find Shareable Content Using Sprout Social’s Content Suggestions Read More »
In order to build a presence on Instagram, you need to regularly post quality visual content. Most of the content you post should be images too, as image posts generate 31% more engagement than videos on the platform. But coming up with great images consistently is tough, even for seasoned creators. One option that can help is
With organic social content from brands reaching new lows in reach and effectiveness, content marketers must look elsewhere for mechanisms to drive views and downloads. Social sharing is key here, as recommendations from real people are more trustworthy than recommendations from brands, in most cases and circumstances. Thus, if a reader/viewer/listener likes the content enough
New Research Reveals What Makes Great, Shareable Content Read More »
