sharing

Google Maps ‘Mix Transit’ Combines Biking And Ride Sharing With Public Transit

Traveling from one place to another? Even if you know the commute you’ll at least look once at the Google Maps app to make sure you are on the right track. That’s the extent of Google Maps integrated into our lives, although, there could be days when it puts you in the middle of a …

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A Video of IU’s Stylist Sharing Her Hair Tricks Has Over 1 Million Views

If you’re loving all the videos Allure has been doing with K-pop groups, like NCT127 and GOT7 lately, then I highly recommend checking out Allure Korea’s Star Beauter-view video series. In it, makeup artists and hairstylists to Korean celebrities share how to get their clients’ most beloved looks. The latest edition spotlights IU and her …

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Consumers believe brands benefit more from personal data sharing than they do

There are an increasing number of surveys about data privacy — now coming almost weekly. These studies help gauge consumer sentiment but are typically fairly abstract. By contrast, privacy and data sharing are often highly situational. Emerging privacy narrative. At the highest level, most of these recent surveys tell some version of the following story: …

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Proposed NYC law would ban sharing of location data within the city

Third party data is increasingly under threat. As one case-in-point, a bill introduced this week would amend the New York City administrative code to prohibit the transfer or sharing of consumer location data with third parties within city limits. In other words, the party that collects or captures the data could not share it with …

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A year after GDPR, mobile notifications are up, location sharing is down

In the wake of GDPR and a constant drumbeat of largely negative privacy news in Europe and North America, consumers and marketers are adapting to a changed landscape. In Europe, more limited third-party data may have lead to growth in mobile app notifications as marketers rely more heavily on first-party tools. The post-GDPR environment has …

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Free Advertising: How to Get People Sharing Your Content

Free Advertising: How to Get People Sharing Your Content Running a business can be expensive, and many budgets don’t allow room for a hefty advertising bill. Fortunately, there are things businesses can do to get the word out without breaking the bank. Although every business is different, the universal principles of advertising are the same. …

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Aimclear’s Mark Traphagen on content marketing, thought leadership and ‘religiously sharing what you know’

Last week, Duluth-based digital marketing agency Aimclear hired search industry veteran (and frequent SMX speaker) Mark Traphagen as the company’s first VP of content strategy. Traphagen previously served as senior director of brand evangelism at Stone Temple Consulting, which was acquired by Perficient last July. Traphagen discussed his new role, industry trends and advice he …

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