Shave

Makeup Junkie Bags, Angel Shave Club, Kitty Kasas and Sonnet James

Guest Shark, Sara Blakely, joined Mark Cuban, Barbara Corcoran, Lori Greiner, and Kevin O’Leary in the Shark Tank to learn more about four featured businesses seeking strategic partners and financial investors. Makeup Junkie Bags, Angel Shave Club, Kitty Kasas and Sonnet James presented their business models and key products to the Sharks in the hopes […]

How Storytelling Turned Dollar Shave Club Into a Billion Dollar-Brand

Content marketing, SEO BLOG / Good To SEO

In July 2016, Unilever shocked the business world. They were purchasing Dollar Shave Club—a startup dreamed up just five years earlier by an improv comedian named Michael Dubin— for $1 billion. Reporters were baffled. Similar e-commerce subscription startups like Birchbox, Trunk Club, and Stitch Fix had failed to attract anywhere near the same interest. Plus,

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