Shells

Qualcomm shells out $3.1B to take full control of RF360 mobile parts business

Qualcomm Inc. today said that it has reached a $3.1 billion deal with TDK Corp., a Japanese electronics maker, to buy the company’s stake in a joint venture they have been running under the name RF360 Holdings Singapore Pte. Ltd. RF360 specializes in making a core mobile device technology known as the radio receiver front …

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Shell’s Carolyn McKeever on agencies, her favourite creative and doing ‘glocal’ – Econsultancy

Carolyn McKeever is Global Head of Downstream Marketing Communications at Shell and one of the esteemed speakers at Festival of Marketing 2019. To get you hyped for the Festival in October (10-11 in London), we caught up with McKeever to ask her a few questions about her work at Shell. See Econsultancy’s Festival of Marketing …

Shell’s Carolyn McKeever on agencies, her favourite creative and doing ‘glocal’ – Econsultancy Read More »

Marketing Strategy – Power Up Through Experiential Marketing: Shell’s Chris Hayek Talks to Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Chris Hayek is director of global brand management for Shell Lubricants. He leads the global team that manages brand strategies for the Pennzoil, Quaker State, and Formula Shell brands. In 2014, Shell launched a campaign called “Born from Natural Gas” …

Marketing Strategy – Power Up Through Experiential Marketing: Shell’s Chris Hayek Talks to Marketing Smarts [Podcast] : Marketing Podcast Read More »

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