HIKI, a newly launched genderless full body sweat brand, was set to reveal their DTC brand in March 2020, when the COVID-19 pandemic was in full swing. Despite the pandemic, HIKI decided to push forward with the launch by shifting its social media marketing launch strategy to suit the times we were living in. But […]
How HIKI Shifted Their Social Media Marketing Launch Strategy During COVID-19 Read More »
In a bid to entice digital TV marketers with more value and advertising opportunities, Roku introduced a new tool this week dubbed Activation Insights. The tool is designed to compare linear TV ads with potential OTT campaigns, giving advertisers visibility into the potential audiences they could be reaching on the streaming platform. “Smart marketers are
Roku’s new Activation Insights tool targets viewers who have shifted to streaming Read More »
Blockbuster was an $8.4 billion company that was taken down by a startup called Netflix that successfully shifted the habits of consumers. Blockbuster thought that people wanted the experience of picking out physical DVD’s and would not want to just download a movie. They were wrong and today Blockbuster is out of business and Netflix
The Moral of the Story is That Netflix Shifted Our Habits, Says Patrick Bet-David Read More »
Millennials are a constant topic of conversation in the business press – just search “Millennials” on Inc.com to see the variety of stories covering them. And often, they get a bad rap. They’re said to be overconfident, dramatic, demanding…and sometimes, they are. But Millennials also offer unique advantages difficult to find in other generations. Many
Fear of Millennials Has Finally Shifted to Acceptance in Smart Companies Read More »
