COVID-19 stories: At-home marketers shifting focus, adjusting goals – Marketing Land Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok Source link
COVID-19 stories: At-home marketers shifting focus, adjusting goals Read More »
If the people you seek to engage with have a choice, they’re likely to make a choice that’s in their self-interest. The question is: When? Is it in a high school student’s self-interest to light up a cigarette on a Friday night? In the short run, the answer might be yes. Ask that person in
The sports broadcasting landscape is changing. Amazon Prime became the first streaming service to show live Premier League football, while Sky Sports began sharing its coveted broadcast rights with YouTube, and Disney launched its flagship sports service ESPN+. These digital-based deals are just a few examples of a clear shift that’s taking place, with traditional
Sports Viewing: The Shifting Landscape and What’s Ahead Read More »
Glenn Fogel, CEO of Booking Holdings Olivia Michael | CNBC counted on Google for traffic, spending billions of dollars a year on ads and search engine optimization. But the company is trying to diversify away from Google as it looks to build its brand through TV commercials and online videos. In its earnings release on
Booking.com is shifting some of its Google spending to TV ads Read More »
“You have 50 years of datacenter that is shifting to the cloud in the next ten,” says Dynatrace CEO John Van Siclen. “We are early days. There’s a lot of room to go and I’m sure a lot of changes in front of us. The movement to the cloud and this whole move to software
50 Years Of Datacenter Shifting To Cloud, Says Dynatrace CEO Read More »
The following is a guest article from Joy Sim and Michael Byrne, senior associates at Pace Harmon. Many enterprises conduct ongoing IT infrastructure monitoring, but they often lack the critical information needed to support a business decision to move from legacy infrastructure to a public cloud environment, where IT capabilities are delivered externally from an
4 critical considerations: Shifting IT infrastructure to public cloud Read More »
For years, companies have been collecting data almost without any strategy in place. While the amount of data continues to grow, the General Data Protection Regulation (GDPR) discussions have also developed around topics like Cambridge Analytica, causing a rethink. Everyone is trying to gain more control over their data – advertisers, agencies, publishers, tech providers
Data ownership is shifting so enterprises are stepping up their tech game Read More »
Bing Ads is making a change to how it determines status in its Bing Partner Program, shifting it to a calendar-year evaluation. The change is scheduled to take place in January 2019. The program consists of three tiers – Elite, Select and Partner — and includes resellers, agencies and technology providers that meet certain spend and
Bing Partner Program shifting to calendar-year qualifications Read More »
Sources from the ad industry have shone a light on how fast Amazon ad budgets are growing. Reports from various media agencies show that brands have been moving up to 50 percent of their previous Google search spend to Amazon ads. With shifting budget comes the need for more intentional Amazon SEO. A report by
Effective Amazon SEO: What to know when shifting ad budgets to Amazon Read More »
The News Feed is one of Facebook’s marque innovations. Rolled out to users in 2006, it became the go-to place for people to connect with their friends, share updates about their day-to-day life and enjoy content from brands they followed. Not to mention, it also played a pivotal role in Facebook’s march to advertising dominance.
