Shifting

Trend of watching sports on social media

Sports Viewing: The Shifting Landscape and What’s Ahead

The sports broadcasting landscape is changing. Amazon Prime became the first streaming service to show live Premier League football, while Sky Sports began sharing its coveted broadcast rights with YouTube, and Disney launched its flagship sports service ESPN+. These digital-based deals are just a few examples of a clear shift that’s taking place, with traditional …

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Booking.com is shifting some of its Google spending to TV ads

Glenn Fogel, CEO of Booking Holdings  Olivia Michael | CNBC Booking Holdings, the parent of Booking.com, Priceline and Kayak, has long counted on Google for traffic, spending billions of dollars a year on ads and search engine optimization. But the company is trying to diversify away from Google as it looks to build its brand …

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50 Years Of Datacenter Shifting To Cloud, Says Dynatrace CEO

“You have 50 years of datacenter that is shifting to the cloud in the next ten,” says Dynatrace CEO John Van Siclen. “We are early days. There’s a lot of room to go and I’m sure a lot of changes in front of us. The movement to the cloud and this whole move to software …

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4 critical considerations: Shifting IT infrastructure to public cloud

The following is a guest article from Joy Sim and Michael Byrne, senior associates at Pace Harmon. Many enterprises conduct ongoing IT infrastructure monitoring, but they often lack the critical information needed to support a business decision to move from legacy infrastructure to a public cloud environment, where IT capabilities are delivered externally from an …

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Data ownership is shifting so enterprises are stepping up their tech game

For years, companies have been collecting data almost without any strategy in place. While the amount of data continues to grow, the General Data Protection Regulation (GDPR) discussions have also developed around topics like Cambridge Analytica, causing a rethink. Everyone is trying to gain more control over their data – advertisers, agencies, publishers, tech providers …

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Bing Partner Program shifting to calendar-year qualifications

Bing Ads is making a change to how it determines status in its Bing Partner Program, shifting it to a calendar-year evaluation. The change is scheduled to take place in January 2019. The program consists of three tiers – Elite, Select and Partner — and includes resellers, agencies and technology providers that meet certain spend and …

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