You may have heard the expression, “Take a walk in your customer’s shoes.” The idea is that you put yourself in the customer’s position and see the situation through their eyes. This is good advice for those who have customer-facing responsibilities. You may have heard other versions of this expression. One of the more humorous […]
AWA digital helped Xero Shoes increase conversions and reduce return rates by split-testing sizing guide copy Minimalist footwear company Xero Shoes came to conversion rate optimisation (CRO) agency AWA digital wanting to increase the conversion rate from their e-commerce website, which was already performing well. Using a data-driven CRO methodology that has evolved over 9
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Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek. Where do you stand on taking your shoes off? On a plane, that is. Some say it’s necessary because your feet swell on a long flight, so your shoes become uncomfortable. Others insist that it’s a putrid
