Chart of the Day: Drivers and barriers for online purchase When I first got involved in digital marketing in the mid 1990s, online shopping via ecommerce was in its infancy. It’s hard to believe now, but many consumers were reluctant to buy online, so it was important for retailers to understand the drivers and barriers […]
The reasons why consumers shop online instead of in stores Read More »
According to recent research, the pop-up business segment has grown to be valued at $50 billion in the U.S. That means there’s a lot of potential for stores and businesses to take advantage of this growing concept. Pop-Up Shop Examples If you’re interested in creating your own pop-up, or wondering if this concept might apply
25 Eye Popping Pop-up Shop Examples to Inspire Your Small Business Read More »
Mobile wallets remain underappreciated and underutilized by retailers. Mobile wallet passes are more lightweight than full-blown retail apps, are more likely to be downloaded and can deliver some of the same marketing functionality, such as location-based notifications. Now, The Body Shop and Urban Airship, which offers a mobile wallet marketing solution, have further expanded the
Body Shop and Urban Airship turn mobile wallets into brand and social engagement tool Read More »
Washington, D.C. based pizza shop &pizza is running a promotion to generate buzz for its newest Manhattan location opening up. If you get a tattoo of an ampersand (the ‘&’ symbol), you’ll receive free pizza for an entire year. It all started when &pizza decided to begin paying for its employees (or as they prefer to be
Pizza Shop Runs Unique Loyalty Program Offering Free Tattoo, Free Pizza Read More »
It seems crazy, doesn’t it? Something as abstract as color can influence the decisions people make. I’m not just talking about everyday decisions, but those with real consequences for your business. I mean the kind that impact your bottom line. That’s not an unfounded claim. Research has shown that color accounts for 85% of an individual’s
How to Choose the Right Color Schemes for Your Ecommerce Shop Read More »
The shopping process has undeniably evolved in recent times, with online shopping becoming a key – if not the key – channel. You likely know this from your own shopping habits, but you may have also seen reports on the impact on retail more broadly – Business Insider reported earlier this year that thousands of
Purchasing Preferences: How People Shop for Clothes Today [Infographic] Read More »
Most adult consumers in the United States still prefer to shop in physical retail stores rather than online, according to recent research from Walker Sands Communications. The report was based on data from a survey conducted in March 2017 among 1,662 consumers in the United States age 18 and older. Just over half (54%) of
Online vs. In-Store: How US Consumers Prefer to Shop Read More »
Ivan Rivera is doing what he loves and doesn’t care what other people have to say about it. And it’s that no-nonsense spirit that drives the children’s clothing company he started with his fiancée, Khristy Hill, after their son was born in 2014. “I’ve always been influenced by streetwear and hip hop, and I didn’t
What have Millennials been up to lately? Brands are eager to know, and agency Internet Marketing Inc. has released an infographic that helps companies keep up with Millennial trends. First, who are the roughly 80 million Millennials in the US? The infographic defines them as people born between the years 1980 and 2000, and it says they
How Millennials Shop: Characteristics and Influences Read More »
