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Here’s How Facebook and Pinterest are Making Shoppable Content Easier to Navigate

May 26th, 2020 Marketing Erica Perry The number of Pinners who engaged with shoppable product pins has increased nearly half (44%) year-over-year. During a time when browsing the aisles of a favorite store just isn’t possible, the platform has doubled down on its exploration of ways to improve product discovery and customize listings with a …

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TikTok teases social commerce capabilities with shoppable video test

TikTok, the short-form video app owned by ByteDance, is testing shoppable video posts, making it possible for influencers on the platform to place social commerce URLs within their posts. The test was shared by Fabien Bern, owner of a Chinese influencer agency, who posted an example of a shoppable video post via his Twitter account. …

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Pinterest brings Shoppable Pins to visual searches for fashion, home products

Pinterest announced on Tuesday it has advanced its Lens capabilities, making it possible for the visual search tool to now identify more than 2.5 billion fashion and home products. With this latest advancement, the company is adding fashion and home related Shoppable Pins to visual search results. “Now, when you use Lens within a fashion …

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Curalate Launches Integration Enabling Brands to Leverage Shoppable Ads on Google Images

Press release content from Business Wire. The AP news staff was not involved in its creation. Click to copyhttps://apnews.com/Business%2520Wire/a1e4e268064c4b6b9fa8e14a1b59473f PHILADELPHIA–(BUSINESS WIRE)–May 20, 2019– Curalate, the leading social commerce company, today announces it is launching an integration for merchants to easily participate in Shoppable Ads on Google Images, a new ad format featuring shoppable lifestyle imagery. …

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Curalate Launches Integration Enabling Brands to Leverage Shoppable Ads on Google Images | National

PHILADELPHIA–(BUSINESS WIRE)–May 20, 2019– Curalate, the leading social commerce company, today announces it is launching an integration for merchants to easily participate in Shoppable Ads on Google Images, a new ad format featuring shoppable lifestyle imagery. This benefits both the brands that advertise on the site and consumers looking to discover new products. This integration …

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Global sports sponsorship and Instagram’s shoppable content testing – News Roundup

Global sports sponsorship grows as eyes turn to women’s games, Instagram tests shoppable content feature for influencers, American and Aussie most-trusted brands are recognized, Google Keyword Planner updates and a turbulent week for Google shareholders This week, we take a look at how the global sports sponsorship industry is forecast to grow significantly, with female …

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