shoppable

Facebook Tests an Opportunities Tab, Google Makes Images Shoppable, & More Recent News

In the words of America’s sweetheart Jim Nantz: Hello, friends. It’s time for another online advertising news round-up. Let’s see what’s been going on in March thus far. Facebook quietly launches an Opportunities tab Last Friday, our paid advertising expert, Kristina, as well as one of the account managers on our Managed Services team, Scott, noticed […]

Facebook Tests an Opportunities Tab, Google Makes Images Shoppable, & More Recent News Read More »

Facebook Tests an Opportunities Tab, Google Makes Images Shoppable, & More Recent News

In the words of America’s sweetheart Jim Nantz: Hello, friends. It’s time for another online advertising news round-up. Let’s see what’s been going on in March thus far. Facebook quietly launches an Opportunities tab Last Friday, our paid advertising expert, Kristina, as well as one of the account managers on our Managed Services team, Scott, noticed

Facebook Tests an Opportunities Tab, Google Makes Images Shoppable, & More Recent News Read More »

More ‘shoppable ads’ coming to Google Images

Similar to ad units on Instgram and Pinterest, Google introduced Shoppable Ads on Google Images at the Shoptalk conference Tuesday. The sponsored images highlight products that, when moused over, reveal brand, price and other details. But Google isn’t stealing from others. Google debuted Shoppable AdWords formats on YouTube in 2015. And last year it piloted an earlier

More ‘shoppable ads’ coming to Google Images Read More »

Shoppable Ads Give Ecommerce Businesses a New Way to Promote on Snapchat

Snapchat (NYSE: SNAP) has introduced a feature potentially of great interest to small business marketers — in particularly online sellers. The Shoppable Snap Ads feature is a new way to promote products on the social channel and is already making a difference for some ecommerce businesses. Snapchat Shoppable Ads This new feature comes just after

Shoppable Ads Give Ecommerce Businesses a New Way to Promote on Snapchat Read More »

Adobe completes Magento integration, aims to ‘make every moment shoppable’

In May, Adobe bought open source commerce platform Magento, creating a Commerce Cloud. On Tuesday, Adobe unveiled how it is integrating Magento into its Experience Cloud. In Adobe’s sky, there are clouds that contain other clouds. So, the Experience Cloud contains the Marketing Cloud, the Analytics Cloud, the Advertising Cloud — and, with the acquisition,

Adobe completes Magento integration, aims to ‘make every moment shoppable’ Read More »

How to Increase Your Ecommerce Product Sales with Shoppable Posts on Instagram

How often do people visit your website? To be a successful ecommerce shop, you need to rely on website traffic that leads to conversions. That said, the same people probably aren’t navigating to your website every day. Even your most loyal customers don’t have a reason to visit your site on a daily basis. You

How to Increase Your Ecommerce Product Sales with Shoppable Posts on Instagram Read More »

SearchCap: Shoppable Image ads debut at Google, GMB testing new feature, building citations & more

Debra Mastaler is Features Editor at Search Engine Land. She is an internationally recognized authority on link building and is an OMCP Certified Link Building Trainer. Based in Washington DC, Debra is also a columnist for Search Engine Land, has written for or been featured in numerous tech publications and is active on the search

SearchCap: Shoppable Image ads debut at Google, GMB testing new feature, building citations & more Read More »

Google debuts Shoppable Image ads, video in Shopping Showcase ads

Google’s Shoppable Image ads can show on third-party sites (left) and in Google Image search (right). This week, Google announced two new ad formats for retail and brand advertisers ahead of the holiday shopping season that deliver shopping experiences on third-party sites, in Google Image search and in Google Search. Add video in Showcase Shopping

Google debuts Shoppable Image ads, video in Shopping Showcase ads Read More »

Marketing Day: Facebook reopens app reviews, Adobe buys Sayspring & Snapchat’s Shoppable AR Lenses

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed

Marketing Day: Facebook reopens app reviews, Adobe buys Sayspring & Snapchat’s Shoppable AR Lenses Read More »

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