Marketers can convert audiences throughout each stage of the purchasing journey if they would effectively address the challenges of these stages. As marketers look for results across various channels, ad…
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Simply put, eye tracking is mapping what consumers are looking at. There’s hardware that actually tracks the eye’s movements and software that analyzes the data. Small Business Trends asked Mike…
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Amazon shoppers in the United States tend to be wealthier and more educated than the general population, according to recent research from Epsilon. The report was based on demographic, lifestyle,…
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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. Source…
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Chart of the Day: Multiple purchase history customers have higher add-to-cart and conversion rate than single purchase history customers. This is really not that shocking – returning loyal customers (8.55%)…
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Most consumers say free shipping is the most important option an e-commerce site should provide during checkout, according to recent research from UPS. The report was based on data from…