Shopper

What Marketers Can Do For Stronger Shopper Experiences

Marketers can convert audiences throughout each stage of the purchasing journey if they would effectively address the challenges of these stages. As marketers look for results across various channels, ad budgets have become fragmented. From paid display and social media marketing to content and SEO (search engine optimization), marketers look to spend their money on …

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10 Shopper Behavior Secrets Eye Tracking is Revealing

Simply put, eye tracking is mapping what consumers are looking at. There’s hardware that actually tracks the eye’s movements and software that analyzes the data. Small Business Trends asked Mike Bartels, senior research director at Tobii Pro Insight, to explain how and why this technology is important to small business and to supply 10 behavior …

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Ecommerce KPIs by shopper loyalty segment

Chart of the Day: Multiple purchase history customers have higher add-to-cart and conversion rate than single purchase history customers. This is really not that shocking – returning loyal customers (8.55%) have a higher a conversion rate because of their previous experience with the brand. A new shopper to an ecommerce site will have questions they …

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