Shopper Psychology: How to Use Basic Psychology to Increase Online and Offline Sales [Infographic]
Understanding consumer psychological triggers can help you create more compelling offers – check out this infographic. Source link
Shopper
What Marketers Can Do For Stronger Shopper Experiences
Marketers can convert audiences throughout each stage of the purchasing journey if they would effectively address the challenges of these stages. As marketers look for results across various channels, ad budgets have become fragmented. From paid display and social media marketing to content and SEO (search engine optimization), marketers look to spend their money on …
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10 Shopper Behavior Secrets Eye Tracking is Revealing
Simply put, eye tracking is mapping what consumers are looking at. There’s hardware that actually tracks the eye’s movements and software that analyzes the data. Small Business Trends asked Mike Bartels, senior research director at Tobii Pro Insight, to explain how and why this technology is important to small business and to supply 10 behavior …
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Amazon Shopper Demographics and Motivations
Amazon shoppers in the United States tend to be wealthier and more educated than the general population, according to recent research from Epsilon. The report was based on demographic, lifestyle, and purchase data from Epsilon’s Agility Audience platform as well as data from a survey of more than 3,000 consumers. More than half of Amazon …
Marketing Day: Amazon shopper report, a new AdSense tool & top holiday retail strategies
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. Source link
Ecommerce KPIs by shopper loyalty segment
Chart of the Day: Multiple purchase history customers have higher add-to-cart and conversion rate than single purchase history customers. This is really not that shocking – returning loyal customers (8.55%) have a higher a conversion rate because of their previous experience with the brand. A new shopper to an ecommerce site will have questions they …