Amazon shoppers in the United States tend to be wealthier and more educated than the general population, according to recent research from Epsilon. The report was based on demographic, lifestyle, and purchase data from Epsilon’s Agility Audience platform as well as data from a survey of more than 3,000 consumers. More than half of Amazon […]
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. Source link
Marketing Day: Amazon shopper report, a new AdSense tool & top holiday retail strategies Read More »
Chart of the Day: Multiple purchase history customers have higher add-to-cart and conversion rate than single purchase history customers. This is really not that shocking – returning loyal customers (8.55%) have a higher a conversion rate because of their previous experience with the brand. A new shopper to an ecommerce site will have questions they
Most consumers say free shipping is the most important option an e-commerce site should provide during checkout, according to recent research from UPS. The report was based on data from a survey conducted in 2017 among 5,000 online shoppers in the United States. Nearly three-quarters (74%) of consumers say free shipping is one of the
Free and Expedited Shipping Options: Shopper Preferences Read More »
“The more information that is known about an online visitor, the more targeted an advertisement or Web page content can be, which will improve the user experience and the site’s results.”– Gartner Research That “more information” Gartner is talking about can only be gained by analyzing user behavior, folks. In the fast-moving world of eCommerce,
Powering the Shopper Experience via Behavioral Insights Read More »
