Shoppers

GfK Blog Europe Loyalty Card Land

How to keep shoppers in FMCG loyalty card programs in Europe

Love them or hate them, you can’t ignore loyalty cards, but just how widespread is their use across Europe, and what innovations are shaking up the existing schemes? In our whitepaper Keeping Shoppers Loyal – An inventory of FMCG loyalty card programs in Europe, we address key questions about loyalty schemes and their effectiveness in […]

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Shop Hayward, connecting local businesses with shoppers

Shop Hayward, connecting local businesses with shoppers – Press Release

Shop Hayward, the new online interactive business tool aims to connect local businesses with local shoppers. In recent years visitors would come to Hayward Wisconsin during tourism season and ask the question, ‘What is there to do in Hayward Wisconsin?”  In previous years, Hayward Wisconsin businesses would rely on local media sources; newspaper, radio, publications,

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52% of Shoppers Don’t Buy Online Fearing a Difficult Returns Process

If you think a ‘free shipping’ is the only determining factor for most online shoppers, then you should look beyond. A significant number of shoppers don’t buy online fearing that it will be difficult for them to return the purchased items. In fact, 52% of consumers have abandoned an online purchase out of fear of

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E-commerce Security: 8 Tips to Protect Your Holiday Shoppers

The holidays are here, and according to the JLL 2019 Retail Holiday Survey, more than half of shoppers plan to buy something for themselves this holiday season. But with it also comes the rise of online purchase scams, which exposes you and your customers’ online identity. Not to mention that it can even drain your

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Walmart Siri Account

Shoppers Try Walmart’s New, Siri-Powered Voice Order Service

Whether it’s curbside pickup, same-day home delivery, or streamlined app services, the grocery-tech arms race is centered around one thing: shopper convenience. Walmart has struck the latest blow by extending its voice shopping service to Siri, Apple’s voice assistant. The service, which is available through Walmart’s Grocery app, allows Apple users to add items to

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Anticipation for Holiday Shoppers High for 71% of Ecommerce Sellers

With Cyber Monday the holiday shopping season now has yet another lucrative day of marketing retailers can take advantage of. According to the DHL 2019 Holiday Shipping Survey, the anticipation for holiday shoppers is high among ecommerce sellers. However, it is not as high as in 2018. 2019 Holiday Ecommerce Outlook The outlook is being

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