This is just one of many tactics retailers use to manipulate consumers. Dark patterns are the often unseen web-design choices that trick users into handing over more time, money, or attention than they realize. A team of Princeton researchers is cataloging these deceptive techniques, using data pulled from 11,000 shopping sites, to identify 15 ways […]
Modern search engine optimization relies on providing valuable content that improves a site’s customer experience. But the form it should take often stymies site owners. The mention of content to ecommerce marketers often conjures images of cramming useless words into category pages, which pushes the products they’re selling out of a shopper’s’ view. But there
The Competition and Consumer Protection Commission (CCPC) has today published new research on the experiences of consumers in Ireland who buy online from retailers based in the UK. The publication of the research comes as the CCPC begins a six-week public awareness campaign, aimed at preparing consumers for the potential impact of Brexit on their
CCPC Research Highlights Potential Impact of Brexit on Online Shoppers Read More »
Shoppers today are driven by the use of coupons, the ability to customize their shopping experience, and the ability to make purchases digitally, according to recent research from Inmar. The provider of market-driven commerce, analytics, and technology solutions put together an infographic to highlight some findings of its annual Inmar Promotions Industry Analysis and its
What Shoppers Want: Customization, Coupons, Digital Read More »
Before I get to the subject matter at hand, allow me to conduct a brief sociological survey: How many times during the summer have you heard the following (or something to this effect)?: “I can’t believe how fast summer is going by this year.” Never ceases to amaze me how many times we all say
Winners with back-to-school shoppers are likely to see higher returns during holidays Read More »
Don’t let our header image fool you. Christmas is not right around the corner. The holiday shopping season is not upon us. You’ve got oodles of sunny summer days ahead before you need to start worrying about untangling the lights, trimming the turkey, or leaving presents under the tree. (Thank goodness!) But if you’re in ecommerce,
Christmas in July! Prepping Ecomm Landing Pages For Holiday Shoppers Read More »
Improving mobile performance is a priority for most ecommerce executives, who often obsess over conversion metrics that are typically lower than desktop. But the comparison is not entirely valid. Mobile visitors have different goals. Instead of comparing to desktop activity, merchants should optimize for what mobile visitors are trying to achieve. In this post, I’ll
Amazon certainly gets a ton of mindshare these days as the end-all, be-all retail solution for shoppers. Granted, it dominates the utilitarian e-commerce game and it’s only getting better at it. Amazon Prime Day is the largest single shopping day globally with sales coming from 17 countries and sales hitting $4.19 billion. But what if
Search Engine Marketing (SEM) Market – Overview Internet has now become an important part of human life, it has connected individuals worldwide through social media, e-mail and exchange of information. Search engine marketing, commonly referred to by its acronym SEM, is cost effective method of Internet marketing which is often used to gain visibility and
All retailers want to be the brand their customers can’t live without. But truthfully, customer expectations are a moving target and it’s tough to be on top of every trend, every preference and every new channel that customers are prioritizing. The best way to meet and exceed customer expectations is to anticipate what’s coming next.
How to Prepare for the Next Generation of Shoppers Read More »
