Business owners who understand the different touch-points their customers interact with will be successful. Because shopping channels are not siloed and consumers shop wherever it is most convenient. This is the conclusion of the new comprehensive report and infographic by Bigcommerce. Today’s consumer has more options than ever before, and this has made the buying […]
My two most recent visits to my local Whole Foods Market, including this past weekend, were distinctly different from preview visits. Lots more shoppers and some friendlier produce prices. Apparently this is what is called another “Amazon Effect” and it really should come as no surprise. According to Foursquare data, both the Amazon acquisition and
Amazon Prices Cuts Led to Whole Foods 25% Boost in Shoppers Read More »
After surveying 1,500 shoppers, the retail-focused digital marketing agency CPC Strategy forecasts this year’s holiday season will see steady growth over last year’s numbers, with consumers hunting for holiday discounts well before the usual deals begin to surface. “More shoppers expect deals far before Black Friday or late in December,” says the agency’s CEO, Rick
More than 1/3 of shoppers plan to start holiday shopping before Black Friday [report] Read More »
Bitcoin and other cryptocurrencies cost nothing to process, are almost immune to fraud, and keep customers’ financial information safe. So why aren’t more online shoppers using them? And why aren’t more merchants accepting them? The answer is volatility. Currencies like the U.S. dollar, the British pound, and the European Union’s euro depend on stability. People
eBay said Google’s impending security change would “deter” shoppers, and it warned sellers today of changes it is making (and has been making) that impact their listings. “Starting in October 2017, Google Chrome – the browser used by almost half of all eBay buyers – will begin displaying the message “Not Secure” in the address
eBay Says Google Security Change Will Scare Shoppers Read More »
When it comes to helping shoppers, there is no better tool than live chat. It can increase trust, keep visitors on the website, and close sales. Live chat supersedes conversions via social media, email, and telephone. Even with mobile use on the rise, most shoppers prefer website-based chat to text messaging. While social media profiles
Live Chat Is Best Tool for Conversing with Shoppers Read More »
Whether you’re selling eyeglass frames or earphones, swimsuits or swing sets, you’ll inevitably have shoppers unaccustomed to buying them online — or buying them ever. Others are trying to buy a gift that they know little about. All too often, such shoppers get lost in product descriptions. What does “ophthalmic frame” mean? What’s a “rear
To Drive Conversions, Don’t Forget Clueless Shoppers Read More »
Yes, the latest news around Snapchat is not so great – but then again, much of the negative press around the company relates to growth expectations (and failing to live up to them), not actual performance right now. Right now, Snapchat added seven million more users in the last quarter, taking its total daily user count
Reaching Auto Shoppers on Snapchat [Infographic] Read More »
Every business has at least one target audience — a key group of people who want or need the products it sells. These audiences are defined by standard factors, such as demographics and interests. Within those groups, though, are characteristics of shoppers that aren’t necessarily trackable by analytics software. In order to gain a real
Instagram is a platform for inspiring images. For businesses, it can be a good place to convey a brand’s story and connect with consumers. Here is a list of tools for businesses to promote their brands on Instagram. There are tools to create and edit images, schedule posts, measure results, track followers, and even sell
