Shopping

Facebook Releases New Data on Rising Mobile Usage on Major Shopping Days

SEO BLOG /

Facebook has released a new report which shows that the online conversation around major shopping days is increasingly switching to mobile, with the share of online conversions conducted on mobile versus desktop across 17 markets rising significantly on Singles’ Day, Black Friday, Small Business Saturday and Cyber Monday. Singles’ Day is likely the one that stands […]

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Insights from Google’s new Christmas shopping research

ad extensions, Bid/Budget Management, Google AdWords, Google Shopping, Holidays, Industry News, Industry Reports, News Updates, Product Listing Ads, Product Listing Ads (PLAs), SEO BLOG /

December 15, 2017 Earlier this month Google released a set of eye-popping statistics about the Christmas shopping season. It was hard for me to miss, I kind of work for Google, but if you’ve never seen that article I think you should take a look. As we get farther into the shopping season, it can

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How Machine Learning is Transforming Shopping

Adaptive Marketing, Corporate, marketing automation, Marketing Strategy, personalization, SEO BLOG /

Machine learning: predictive and proactive user experience Studies have shown that 78% of customers start the buying process with a web search, while 50% of us turn to social media to see what others have reviewed, before we even think of clicking that buy button. Wouldn’t it be great if businesses took this a step

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‘Purchases on Google’ Shopping ads test is running on iOS devices

Channel: Retail, Google, Google: AdWords, Google: AdWords: Product Listing Ads, Search Ads, Search Ads: Mobile Search, Search Ads: Product Ads, SEO BLOG /

Google appears to be testing Purchases on Google ads on iOS devices. Purchases on Google ads enable consumers to buy products shown in Google Shopping ads right from Google-hosted landing pages when users have payments set up through their Google accounts. The product launched in pilot on Android devices in 2015 and opened up in beta to

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