Short

r/marketing - Interview with CMO of a high growth, B2C food delivery brand from the UK: A compelling mission statement is important internally and externally; your content strategy can fulfil short and long-term growth needs; and how to make PR hooks when the product is boring.

r/marketing – Interview with CMO of a high growth, B2C food delivery brand from the UK: A compelling mission statement is important internally and externally; your content strategy can fulfil short and long-term growth needs; and how to make PR hooks when the product is boring.

This week, I interviewed Finn Lagun, CMO and co-founder at Pasta Evangelists. Interviewing Finn was fun and insightful; full of tips and tricks for building a brand. Before I jump into Finn’s experiences developing Pasta Evangelists’ marketing strategy, here is some context. Interviewee background: Finn is an incredibly creative and knowledgeable marketer. He started in

r/marketing – Interview with CMO of a high growth, B2C food delivery brand from the UK: A compelling mission statement is important internally and externally; your content strategy can fulfil short and long-term growth needs; and how to make PR hooks when the product is boring. Read More »

Build A Fortune With Real Estate Foreclosures And Short Sales.

Build A Fortune With Real Estate Foreclosures And Short Sales.

Product Name: Build A Fortune With Real Estate Foreclosures And Short Sales. Click here to get Build A Fortune With Real Estate Foreclosures And Short Sales. at discounted price while it’s still available… All orders are protected by SSL encryption – the highest industry standard for online security from trusted vendors. Build A Fortune With

Build A Fortune With Real Estate Foreclosures And Short Sales. Read More »

Is there a right way to buy marketing technology? (Short answer: Yes!)

In twenty years as an industry analyst evaluating martech vendor platforms, I’ve witnessed hundreds of enterprises try to make good technology purchase decisions. All too often they get it wrong. You can’t blame those decision-makers. Marketers in particular face intense time pressures and can’t readily find good templates for doing this right.  Stress around making a

Is there a right way to buy marketing technology? (Short answer: Yes!) Read More »

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