shortening

UTM tracking & URL shortening for social media marketers

Every social media marketer is different. They have their own methods, practices and sets of skills. But there’s one thing that every social media marketer has in common–they all want to keep track of how they’re doing and if possible, optimize their performance. This usually means measuring the value of the links they’re sharing on …

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Giving You a ‘Bitly’ More Information About URL Shortening

UTMs (a shortened version of a geekier Urchin Tracking Module) have been around for a few years now. One could say they rest peacefully on the plateau of productivity, as marketers around the world unconsciously use them throughout their busy days. However, despite not being a hot marketing topic anymore, its convenience, allied to its …

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