ShortTerm

How Premier Foods used product innovation and long & short-term thinking to boost sales of Angel Delight and Mr Kipling – Econsultancy

Premier Foods sees around £800m turnover in the UK every year selling products in ambient food categories such as cakes and desserts, cooking sauces and quick meals, including famous brands such as Mr Kipling. The brand portfolio has 90% penetration in the UK and its biggest individual brands such as Bisto and Mr Kipling see …

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Expedia Faces Stiff Headwinds in Rebranded Short-Term Rental Business – Skift

All acknowledge that alternative accommodations is a hot category, but Expedia Group’s short-term rental business, rebranded from HomeAway to Vrbo, is cooling Expedia’s financial performance. In an earnings call about its first-quarter results Thursday, Expedia Group CEO Mark Okerstrom said its short-term rental business of vacation homes and apartments is facing search engine optimization headwinds …

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Amazon: Short-Term Ally, Long-Term Foe?

Trilok Hebbur, CEO of Polymathic Guru, offers a guide to how companies should use Amazon to best effect. The world of advertising has changed drastically in the last decade. For the first time ever, according to a recent eMarketer report, digital ad spending will exceed traditional spending. More importantly, the combined revenue share of Google …

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Congress Opens Probe into Short-Term Limited Duration Insurance

By Jennifer Bresnick March 18, 2019 – The House Energy & Commerce Committee (E&C) has opened an inquiry into short-term limited duration insurance (STLDI) plans and companies that may be acting against consumer interests by selling these health coverage options. The Democrat-led committee, which takes the harder line by labeling STLDI plan as “junk insurance,” is …

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Short-Term vs. Long-Term Marketing Tactics – Which Should You Implement?

Determining whether to focus on short-term or long-term marketing (also known as transactional vs. relationship marketing) can be tough. However, when you’re building your marketing plan, it’s important to weigh the benefits of both forms. Commonly, marketers are drawn to short-term marketing tactics because they produce results quickly, justify spend immediately, and potentially lead to …

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Short-Term Marketing Tactics Can Help You Reach Your Long-Term Goals

Marketers approach long-term planning armed with data and strategic frameworks. Business school classes are filled with cases and proactive approaches for long-term decision-making. Alternatively, short-term marketing decisions must be made quickly to react to barriers, competitive threats, and opportunities. There’s little universal wisdom to provide guidance, and insights can be scarce. As such, you could …

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