Shouldnt

Marketers Media – 10 News Platforms You Shouldn’t Miss

For businesses of all sizes and industries, news publishing offers exceptional results. A good PR story works like a magic wand to increase your online presence and gives your brand exposure. This is a crucial element for any business because of the media coverage it provides. Publishing something about your business or brand on major …

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Why we shouldn’t let AI write for us

Machines are getting better at writing. They can finish our sentences. They can reply to our emails. They can write news reports and even novels. But just because they can doesn’t mean they should. Artificial intelligence (AI) is launching a technology revolution that will transform business over the next decade. The most powerful use for …

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Why Agencies Shouldn’t Be Afraid of Insurtech and Need to Adopt It – Now

There’s been a barrage of insurtech products hitting the market for several years now, creating confusion for some agency owners trying to decipher what is relevant to them, how to implement these products and whether to wait for new agency systems. Regardless of the confusion, choosing to do nothing is not an option, according to …

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Influx In Google Alert Spam Shouldn’t Hurt Your Site In Google Rankings

We have probably all seen it, an influx in spam related to the subscriptions you set with Google Alerts around your web site and brands you track. But Google’s John Mueller and Danny Sullivan said that influx of spam in Google Alerts should not have any impact on your Google search rankings. Danny Sullivan from …

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Why Entrepreneurs Shouldn’t Always Listen to Advice From ‘Experts’

By Ratmir Timashev Sometimes you may not want to share that you’re an entrepreneur. And it’s not because you want to hide what you do, but because you’re trying to avoid all the helpful advice people feel compelled to offer once they know you run a business. The advice might be well intended, but rarely …

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Why You Shouldn’t Rely Too Much on Marketing Best Practices

More than two decades ago, Michael Porter warned about the dangers of relying on benchmarking and “best practices” to produce business success. In a landmark article in the Harvard Business Review, Porter drew a sharp distinction between operational effectiveness – which often involves identifying and implementing best practices – and real business strategy. Porter argued …

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