Before we talk about anything else, let’s address the elephant in the room. The last official public PageRank update happened in December 2013. In October 2014, Google’s John Mueller confirmed what we’d long suspected – that Google Toolbar PageRank was officially dead. The final nail in the coffin came two years later when Google removed […]
Why we shouldn’t forget about PageRank in 2019 Read More »
Contemporary businesses are like fast cars and can become dangerous if you’re only focused on keeping up with the pace. Factors such as technological advancement, consumer taste pattern and behavior, turbulent and unpredictable business environment, intense market competition, innovations and economic and public policies have made business management an uphill task where entrepreneurs are constantly
5 Business Management Practices You Shouldn’t Ignore Read More »
Image credit: Vectorfusionart/Shutterstock Too many WordPress websites have been compromised unnecessarily. Have you tried do-it-yourself website builders? Or maybe you’ve gone to your cousin’s nephew who’s really awesome at building websites on WordPress? Did it backfire? Or are you currently considering WordPress as an option for your new website? WordPress is a free source for
Why You Shouldn’t Use WordPress Read More »
Do you know what the number one email request I get is? Come on, take a guess. What do you think it is? Ok, its people asking me for money. But, do you know what the second most common email request I get is? Companies asking me to rank them number 1 on Google for a
Why You Shouldn’t Try to Rank #1 on Google Read More »
By Henry Cazalet Startups are bombarded by helpful advice. It comes at them from all angles. There’s no shortage of experienced and battle-weary entrepreneurs willing to pass on their pearls of wisdom to an eager audience. Much of their advice is sound and practical, built up over years of learning from their own mistakes. Tapping
6 Reasons Why You Shouldn’t Waste Time on a Startup Business Plan Read More »
I’ll admit, I’m not great with money. I mean I do OK. All my bills are paid on time, I’ve got some savings, and my financial advisor has pretty much steered me in the right direction. But I’m not what you’d call a money guy. I don’t really understand the stock market. I leave my
The Best Business Investments Shouldn’t Cost an Arm and a Leg Read More »
Russ Jones (courtesy of Moz) Moz has just upgraded its “domain authority” (DA) scoring. DA is intended to be a kind of proxy for and predict how well sites will rank and how they compare to competitors’ rankings over time. Moz says, “Domain Authority has become the industry standard for measuring the strength of a
Moz on Domain Authority 2.0: How SEOs should (and shouldn’t) use it Read More »
It’s a good thing if you’re running, or thinking of running, a Pay-Per-Click campaign. There are a number of benefits whereby PPC can be cost effective, targeted, measurable, fast, and customizable. In fact, many marketers constantly look for ways to increase their ROI using PPC. However, it’s easy to get lost in the shuffle and
10 PPC Tips You Shouldn’t Ignore Read More »
If you’re a marketer and you haven’t heard of Simon Sinek or read his book, you’ve probably at least heard his mantra: “Start with why.” (If you’re already familiar with what Simon says, and with what others before me have had to say about it, maybe skip the next few paragraphs.) The TED Talk in
Why most brands shouldn’t “start with why” Read More »
It’s 2019, which means that we are one year away from that landmark year for voice search: 2020, which numerous commentators still claim is the year that voice queries will make up at least 50% of all web searches. I’ve previously written on this blog about why that’s highly unlikely to happen, but it’s still
Why you shouldn’t just optimise for Google – Econsultancy Read More »
