Dick Maggiore: Differentiate, strategize, target and shout from rooftops – News – The Repository

By Dick MaggioreSpecial to The Canton Repository Have you found your brand’s positioning idea? Southwest Airlines is low cost. FedEx is overnight delivery. Volvo is safety. Have you developed strategies to make it difficult for your competitors to copy? Southwest flying only 737s is among a variety of structural practices to reduce cost. FedEx …

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