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Search Market has shown a profitable trends

MI exclusively added Search market study that gives in-depth investigation regarding the current scenario of the Market size, share, demand, growth, trends, and forecast in the coming years. The report firstly introduced the Search market basics like definitions, classifications, applications, and market overview; product specifications; manufacturing processes; cost structures, raw materials and so on. The …

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TAG-certified ad channels shown to reduce invalid traffic by more than 80 percent, again

Digital advertising fraud from invalid traffic was reduced by more than 84 percent in Trustworthy Accountability Group (TAG) distribution channels this year, compared to the industry standard. That’s according to the latest annual report by ad infrastructure consultancy The 614 Group, a followup to the initial analysis released last year at this time, which found …

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Mobile FM radio ads shown to drive incremental store traffic

Mobile FM radio spots provides an average of 22 percent lift in incremental store traffic and up to 32 percent lift for specific categories, according to data out Thursday from radio attribution company Dial Report with the Radio Advertising Bureau. The study looked at 10 brands across four categories, analyzing a total of 1.5 million …

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Netflix PR strategy is shown perfectly in its latest video marketing campaign

Netflix’s PR strategy is shown perfectly in “A great day in Harlem” video marketing campaign On June 28th Netflix released the unannounced video marketing campaign entitled, “A great day in Hollywood”. It comes off the back of the noted and soaring success in giving a platform to black actors. Netflix has taken the step to …

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