Shrink

Libra’s Ranks Shrink Again As Crypto Group Appoints a Board

Libra could use a return to balance. Even by Facebook standards, it’s been a tumultuous few weeks for the company’s nascent cryptocurrency effort. First came the departure of PayPal, the old haunt of Facebook blockchain guru David Marcus, from the Libra Association, the group that plans to administer the cryptocurrency. Then came six other defections, …

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Facebook expands new tool aiming to shrink ‘news deserts’

Facebook is trying to coax “news deserts” into bloom with the second major expansion of a tool that exposes people to more local news and information. But the social network confesses that it still has a lot to learn. The social media giant said Thursday it is expanding its “Today In” service to 6,000 cities …

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Google, Facebook ad gains continue to shrink what’s left for everyone else, says analyst firm

With Google and Facebook gobbling up more of the internet ad market this year, the rest of the players are left battling for a shrinking slice of the pie, according to research and consulting firm WARC’s latest Global Ad Trends report. Duopoly’s growing share. The report has the duopoly growing its share in 2019 to …

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3 Keys to Maintaining Business as Marketing Budgets Shrink -Marketo

It would seem that marketing budgets are the first to go on the chopping block when performance isn’t what’s expected in Q1. After marketing budgets saw a modest increase in 2017, Unilever announced for 2018 that it was cutting its ads by 30% and that it was slashing the number of agencies it works with by half. P&G made …

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