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Want to connect with the Gen Z crowd? Don’t shy away from social issues

Gen Z — young adults currently ranging in age from 18 to 24-years-old — is a powerful consumer block. The group spends an estimated $143 billion a year and indirectly influences $333 billion in household spending annually, according to a Barkley report. That’s a lot of dollars up for grabs for brands who know how …

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Why Do Entrepreneurs Shy Away From Retirement Savings?

Most working class Americans are employed by companies that either require or offer retirement savings options in the form of a 401(k), 403b), or pension plan. Because these contributions are automatically deducted from the employee’s paycheck, saving for retirement tends to be a rather painless process. Over time, the cumulative effect of regular monthly contributions …

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Shy of 100MM, survey finds Amazon Prime membership growth has flattened in US

Consumer Intelligence Research Partners (CIRP) has tracked the growth of Amazon Prime in the US over the past several years. Until very recently, Amazon has seen double-digit growth in the number of Prime memberships. Nearing 100 million US members. CIRP says that today Amazon Prime has 97 million US members, which is up from 90 …

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Why Marketers Shouldn’t Shy Away From Long-Form Content

There are numerous studies confirming that long-form content works. It performs better in search and attracts organic traffic. But while everyone agrees that long-form content is the most efficient way to gain attention, not everyone can write as well as a professional journalist and keep the readers engaged. There is increasing pressure to write long-form …

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