Your customers seek validation before they buy. The more risk involved with the purchase, the more sources of validation or trust signals they need to feel safe buying from you. Here are 12 trust signals to boost your conversion rates: 1. Case studies 2. Testimonials 3. Social proof statistics (number of customers, number of users, […]
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Whether UX signals like clickthrough rate, time on site, etc. are used as ranking signals has long been a discussion among SEOs – myself included. The idea is basically that if your site gets clicked in a search results it would be viewed as a point in its favor, if people tend to stay a
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With the advent of online presence and marketing also came the social media platforms. Over the years communication over these platforms has evolved immensely. What used to be simple instant messaging has now transformed into full-blown product and service promoting giants. In no previous point in time have we had a better time reaching our
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Every year it seems Google gives us a new ranking factor. In 2014, HTTPS became a ranking signal. In 2015, mobile usability became a ranking signal. Then, 2016 shifted content development as RankBrain came onto the scene. And, in 2017, there was a more significant push for more HTTPS websites. Now, in 2018, mobile page
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It’s a well-known fact that there are over 200 ranking signals used by Google. And every year it keeps on tweaking and refining its algorithm introducing new ranking signals and changing priorities. I know that the idea of having to optimize for all of them will probably make you shiver with horror. The good news
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How SEO and Social Signals are Connected Look out, Search Engine Optimization. Going into 2019 the social media channels, the hundreds of them, are fast turning into the best way for enterprises to get to and stay at the top of the SEO mountain — and they do it by using customer feedback in the
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