Email signatures can help increase conversion and offer great ROI, but you need to consider what message you want them to send. Professional email signatures are probably the most efficient digital marketing channel. They are comparatively cheap and easy to utilize while the increase in conversion rate they grant may actually be huge. However, if […]
It’s one thing to send a bogus legal threat in an effort to suppress criticism, because usually the only consequence of that is public humiliation and a little Streisand Effect heat; but if you really want to score an own-goal, the best way to do so is to send a fake court order to
What’s happening at the checkout counter is changing in a big hurry. Checks are basically extinct. Cash is almost gone. Credit cards are being replaced by phones. And even the cards are changing — though that’s going slower than originally planned. Now, you can start saying good-bye to the signature — or what your customers
MasterCard Says Signatures No Longer Required at the Checkout Counter Read More »
When you think of email marketing, what comes to mind? Monthly customer newsletters, daily blog RSS feeds, curated drip campaigns… One thing you probably didn’t think of is employee email signatures. Image via Email Signature Rescue Your employees engage with customers, vendors, friends, and family via email. With the right call to action in their
7 Ways Email Signatures Can Drive Signups, Follows, and Conversions Read More »
