Software-as-a-Service (SaaS) marketers are among the world’s most talented. They need to be. The pressure to acquire and retain users is high—to put it mildly. And when you’re a funded startup with investor pressure, as many are, this need to grow and sustain velocity can be yet more acute. After all, SaaS has a unique […]
Lead Nurturing vs. Direct Signups Read More »
Facebook has published a new set of tips on how publications can maximize sign-ups, which includes relevant notes for all brands. Source link
Facebook Provides Tips on How to Maximize Email Sign-Ups and Mobile Purchases Read More »
When you think of email marketing, what comes to mind? Monthly customer newsletters, daily blog RSS feeds, curated drip campaigns… One thing you probably didn’t think of is employee email signatures. Image via Email Signature Rescue Your employees engage with customers, vendors, friends, and family via email. With the right call to action in their
7 Ways Email Signatures Can Drive Signups, Follows, and Conversions Read More »
Ecommerce sites typically launch with a modest product range and, potentially, category names that will become redundant as the business grows. I launched My Wedding Décor over two years ago with 80 wedding décor items, a few product categories, and eight themes — from beach to vintage. Most of my products were balloons, centerpieces, lighting,
New subcategories increase sales and signups Read More »
Adding email subscribers usually translates into more sales. But soliciting email signups is often a tradeoff in quality versus quantity. In this article, I’ll explore the pros and cons of utilizing a double opt-in process vs. a single. A double opt-in first requires an individual’s email address via a web form or pop-up box. That
For Email Signups, Better to Use Double Opt-in or Single? Read More »
