Your website is the most important communication portal between your business and your audience. When you rely on your website content to bring in traffic, create engagement, and drive conversions, it becomes essential to ensure that it is well-organized. A powerful way to create clarity and ease of navigation is to create a silo structure […]
Editor’s note: We’re sharing insights from Content Marketer of the Year finalists on the blog before we announce the winner at Content Marketing World in September. This is the first year we will name a Content Marketer of the Year in two categories – B2B and B2C. For a company that prides itself on its community-powered approach
Content Leader Takes Team From Lonely Silo to Powerful Presence Read More »
The search engine optimization (SEO) industry is full of jargon. Take the word “sitemap” for example. To many SEO pros, a sitemap is an XML sitemap. However, to professionals in different industries the word “sitemap” (one word) and phrase “site map” (two words) have the same meaning: a wayfinder site map. Sometimes the single word
Stop the silo madness! Effective site architecture for SEO and findability Read More »
Despite all the advancements we’ve seen in computing, the way consumers interact with their devices and the internet has remained somewhat static. The keyboard gave way to touchscreens, but we’ve consistently relied on touch as the primary interface. This is poised to change in a dramatic way, however, as voice technology — one of the natural forms
Voice is an important new channel for brands to measure, but not in a silo Read More »
