silos

Pro Tip: Every new project starts with breaking down silos

Every advertiser works with a number of partners – media partners, creative agencies, ad servers, DSPs, DMPs, dynamic creative partners, you name it. In theory, they’re all striving toward the same goal, but rarely are they all navigating according to the same roadmap.  Let’s take a look at four necessary elements in getting everyone on …

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How to Avoid Content Silos That Stifle Your Omnichannel Marketing

Consumers are using more devices and touchpoints than ever before. Brands have had no choice but to adopt an omnichannel marketing strategy—some with more success than others. To keep up with the demand for cross-channel content, those same brands have incorporated a wide variety of martech, Cloud storage solutions, third-party agencies, and publishing tools. The …

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Breaking down IoT silos: the move toward data exchange platforms (DEPs)

The story of the IoT has, to date, revolved around individual organizations creating full-stack IoT applications operating in silos. These can loosely be thought of as smaller “Intranets of things” rather than a full-scale Internet of Things. However, we are now beginning to see the use of data exchange platforms (DEPs), which allow data …

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Organizational Silos? How to Battle Content Chaos and Win

It’s the middle of an all-hands meeting; the newly appointed chief marketing officer at Autodesk said: “Dusty’s going to fix the content problem.” Dusty? Dusty DiMercurio, the director of content marketing and social media at Autodesk, and the hero of this story, asked himself, “Hmm, I wonder what that means to her?” Dusty shared the …

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From martech silos to an omnichannel stack

For the past decade, most enterprises have focused on scaling and modernizing their martech and digital experience (DX) stacks, pushing ever-richer content and experiences through web content management (WCM) systems, marketing automation/ESP platforms, and CRM environments, among others. This made sense for improving digital customer engagement in those platforms, but also led to serious challenges …

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