silos

CX Unity In Action – Integrating Data Silos to Unleash Greater Customer Experiences

customer experience, Oracle Marketing Cloud, Product News /

By Abbas Makhdum, Director of Product Marketing, Oracle Marketing Cloud Today’s empowered customer interacts with a brand on their own terms. As a result, the traditional (i.e. linear) customer journey is dead. The brand is no longer in control and in today’s competitive environment, creating a better customer experience is what distinguishes winning companies from […]

CX Unity In Action – Integrating Data Silos to Unleash Greater Customer Experiences Read More »

Web Creator Tim Berners-Lee Launches Contract for the Web and Says… Silos Shouldn’t Dominate Your Life

CIOProNews, Contract for the Web, Facebook, Google, Microsoft, SearchNews, SocialMediaNews, Tim Berners-Lee, W3C, World Wide Web Consortium /

Tim Berners-Lee, the creator of the web, launches Contract for the Web that encourages companies to agree to let individuals own and control their data and importantly to allow mobility of data. Berners-Lee slammed social media saying that we have passed the “tipping point” and that “silos shouldn’t dominate your life.” The Contract for the

Web Creator Tim Berners-Lee Launches Contract for the Web and Says… Silos Shouldn’t Dominate Your Life Read More »

Here’s why The New York Times broke down its martech and engineering silos

A-From MTT, Channel: Martech: Management, Internet Marketing Industry, Interviews, MarTech Conference /

Viewing the agenda for our upcoming MarTech®Conference in Boston this October, a theme emerges: collaboration and integration. As martech’s expansion reaches critical mass, we’re seeing an age of acquisitions and mergers, consolidations and partnerships. Integration between previously siloed groups of marketers and tech fits right into this theme. The New York Times’ Pamela Della Motta, director of product

Here’s why The New York Times broke down its martech and engineering silos Read More »

Breaking Down Silos In Process & People: Five Ways To Integrate SEO-PPC To Maximize Your ROI

Uncategorized /

Like any service-based industry, it’s easy to have an “hours-in, deliverables-out” mentality. We all have goals to hit with limited time, and marketing consultants often default to measuring through channel-specific clicks, traffic, and keywords. But here’s the problem—users don’t care about channels and keywords (and neither do CEOs, to be honest). These people care about

Breaking Down Silos In Process & People: Five Ways To Integrate SEO-PPC To Maximize Your ROI Read More »

For the Customer’s Sake, Financial Services Companies Need to Blow Up Their Data Silos

Finance, SEO BLOG /

There are all kinds of reasons companies are changing their approach to data management—and the customer experience is as powerful as any. You may ask, “What does data management have to do with our customer relationships, let alone their perception of our brand?” Quite a bit more than you think, actually. Customer data—or more precisely,

For the Customer’s Sake, Financial Services Companies Need to Blow Up Their Data Silos Read More »

How to Tear Down Silos to Create a Culture of Content

Content Creation, Content Marketing Examples, Content Strategy, Operations, SEO BLOG, Teams and Process /

You’ve probably heard Marcus Sheridan’s story. He is the guy whose blog, sometimes referred to as “the Wikipedia of fiberglass swimming pools,” saved his pool company during the economic crash of 2008. Today, Marcus is The Sales Lion and spends a lot of time behind a microphone, urging companies to do what it takes to

How to Tear Down Silos to Create a Culture of Content Read More »

?
WP Twitter Auto Publish Powered By : XYZScripts.com