IAB Tech Labs starts to replace VPAID with more interactive SIMID ad specs

A-From MTT, Channel: Display Advertising, Display Advertising, Programmatic Advertising & Media Buying, video /

IAB Tech Lab has begun the process of replacing VPAID (Video Player Ad Interface Definition) with SIMID (Secure Interactive Media Interface Definition) specifications to support interactive video ads and give publishers more control over their video ads offerings. Why we should care The new SIMID specifications will enable a “player-centric” model that gives playback control […]

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