For that last five or so years Adobe Spark has been one of my top recommendations for creating simple, focused websites. This week Adobe rebranded Adobe Spark as Adobe Creative Cloud Express or Adobe Express for short. It still offers all of the same great tools for making videos, building simple websites, and creating graphics. And […]
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People make it sound like outsourcing SEO is the dream. You spend your days sipping cocktails on the beach while others do the hard work for you. But people often fail to mention that doing this well is hard. You can’t just hire the first person you find, offer no training, and order another mojito. Successfully
This is an introduction to Schema.org structured data that explains what structured data is, in plain English. Once you finish reading this you should have a better idea of what structured data is and how it can benefit you. The goal is to demystify Schema.org structured data. What Is Structured Data? In the most general
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So, here it is, already December, and you’re struggling to boost organic traffic to your website to increase holiday sells. All your procrastinating has left your site unprepared for the soaring Christmas shoppers online. You need to get going and get your last minute holiday SEO in gear. 3 Tips for Last Minute Holiday SEO Here
“Humor is subjective,” is something we’ve all heard. What’s funny to you might not be funny to someone else, sure. But subjectivity only refers to the effect of comedy, not the construction of it. There are ways to inject humor into your marketing strategy that are almost certain to make people laugh. If you’ve determined
Four Simple Ways to Inject Humor into Your Local Marketing – BrightLocal Read More »
YouTube engagement is crucial to your channel’s success. When you do it right, you build an authentic relationship with your viewers and community at large. They’ll know that they can rely on you for great content that informs and delights them—and they’ll reward you for it by returning and converting. When you do it wrong,
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If writer’s block has gotten the better of you and you’re sick of staring at a blank page, blog post templates might be the solution. Every blog post is different, but most aren’t that different. Think about the blog posts you’ve read. Chances are they weren’t a million miles apart in terms of format. You probably
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A well-executed PPC campaign can be crucial to an advertiser’s overall conversions and revenue. What better way to find potential customers than when they search on Google or Bing and tell you exactly what they’re looking for? However, because you pay for every click you get from your ads, a poorly managed PPC campaign can
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The other day, I was reading a blog post about using Twitter for marketing. While reading through the post, I noticed an offer for a free ebook about the same thing, and by clicking on it, I was taken to a new page.
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